UCI Travel: Agreement signed between UCI and Mummu Media
The International Cycling Union (UCI) has signed a new agreement with Mummu Media which will enable cycling fans to buy packages on-line to attend UCI World Championship events.
Mummu Media will create packages that it will then undertake to promote and distribute. The offers include accommodation, transport on site, entry to competitions and tickets to special events (for example galas). These packages will be available for UCI World Championships in the following disciplines: road, track, mountain bike and trials, cyclo-cross and BMX.
The new initiative, called UCI Travel, offers fans the perfect opportunity to attend the UCI’s most prized events in the best possible conditions and without the need to worry about organisational details.
UCI Travel will be launched in style at the 2010 UCI Road World Championships which take place in Melbourne, Australia, from September 29th to October 3rd.
The first package on sale will be for the 2011 UCI Cyclo-cross World Championships which will take place in St Wendel, Germany, on January 29th and 30th 2011 and which will attract the world’s best specialists in this spectacular discipline. The prices of packages start from € 990.
“Cycling is one of the world’s fastest growing and passionately supported sports, and Mummu Media is thrilled to partner with the sports governing body, UCI, to give cycling fans around the globe an opportunity to experience cycling in comfort and style,” said Adam Jacoby, Managing Director of Mummu Media.
The cycling packages can be bought at www.uci-travel.com. There will also be a direct link from the UCI website www.uci.ch.
Mummu Media is part of the Sportsnet group of companies, recently awarded the BRW/ANZ Fastest Growing Private Business.
UCI Communication Services
For further information:
International Cycling Union, Commercial Department, Mrs Nicole Gruber
Phone +41 24 468 58 28
Mummu Media, GM Brand & Operations, Mr Marcel Berger
Phone +61 421 506 125