Key Highlights:
- 328 annual flights confirmed from five ports
- Maintained 3% annual fare increase across 4 years
- USD $4,245,000 flights booked and managed for Professional Cycling Teams
- Creation of Official Hopspitality Program
- 2,200kg in excess luggage transported through commercial aircraft
Services Provided:
- Team Logistics
- Airline Contracting & Coordination
- Accommodation Contracting
- Corporate Travel, Hospitality
- Delegate & Official Travel
Event Overview:
The Tour of Beijing was a partnership between the UCI and the Beijing City Government and covered an initial period of four years from 2011- 2014. The event was developed as a legacy of the spectacular 2008 Olympic Games, in which the road cycling events provided an unforgettable and spectacular road race through the Chinese capital.
The event was crucial in promoting Beijing as a global event city, whilst also promoting the environmental and healthy living outcomes cycling represent. The event held a place in the UCI WorldTour with all 18 UCI Pro Teams competing for valuable points and prizemoney.
Project Overview:
Mummu Sport delivered all four consecutive years as the exclusive global travel and logistics partner for the Tour of Beijing, one of Asia’s premier professional cycling events. Mummu was responsible for the transport of all professional cycling teams, athletes, administrators, management, sponsors, media and all bike freight.
As the final race in the Professional season, the Tour of Beijing brought immense logistical challenges as teams could not confirm numbers or names of competing riders until two weeks prior to travel. In addition all freight for each of the 20 competing teams would be transported via commercial aircraft and with limited budgets.
Mummu Sport engaged a global multi-year airline to deliver all flights and logistical support for all stakeholders. We then managed all stakeholder arrangements, bookings and on ground servicing across five global ports.
As the event grew over time, Mummu Sport was engaged to develop a hospitality program to service international and local partners. Our team then delivered this program on the ground including ticketing, overlay and ground transport.
What Worked and Why
Mummu Sport worked closely with the event organisers in both Switzerland and China to integrate travel planning for all key stakeholders into the event strategy helping reduce spend and resource requirements.
Over the four years, Mummu Sport developed a strong working relationship with all key stakeholder groups allowing Mummu to develop better cost saving strategies such as combined freight between teams and charter flights.
The success of the event also allowed Mummu to develop and execute a global hospitality strategy in the event’s final year, generating in excess of $100,000 in additional revenue to the organisers.
